VEIN Magazine's Saty + Pratha exclusive features blonde beauty Veronica Vilim. The model channels a preppy punk in the story and poses in a luxe and colorful wardrobe that is handpicked by stylist Ian Bradley.
Ian dresses his muse in tartan and plaid-accented outerwear staples that are layered atop cropped knits and printed pant and skirt garments. Marrying the edgy aesthetic of luxe sportswear with the chic look of preppy apparel, this photoshoot finds the perfect balance between edgy and elegant styling.
Lensed in New York, the Veronica Vilim editorial features makeup by Janessa Pare and hair styling by Dana Boyer who transform the model into a preppy punk character. Veronica channels a cross between Grace Kelly and Gwen Stefani and proves she can pull off just about anything.
What's Driving This Trend
- Preppy-punk Aesthetic
- Opportunity for fashion industry to create collections that balance edgy and elegant styling.
- Tartan and Plaid Layering
- Opportunity for retailers to offer layered collections with tartan and plaid-accented outerwear staples.
- Luxe Sportswear Chic
- Opportunity for sportswear industry to explore new styles that balance edgy and chic.
Who This Affects Most
- Fashion
- With the Preppy-Punk Aesthetic, there is a need to offer fashionable, handpicked colorful wardrobes.
- Retail
- To tap into the Tartan and Plaid Layering trend this season, retailers need to offer trendy and stylish layered collections that appeal to fashion enthusiasts.
- Sportswear
- With the rise of Luxe Sportswear Chic, sportswear companies need to innovate and come up with new styles that exude both edgy and chic.
