Carnivores are being told they need not apply to a housing project in Mumbai. Even their high offers cannot change the situation. Apartments can enforce Catholic-only or Hindu-only buildings so vegetarians felt they should also be able to enforce their rights. (GUSH Magazine)
Implications - The spread of alternative food lifestyles such as vegetarianism and veganism are becoming much more popular in society. This Mumbai vegetarian buildings signal towards the rapid growth of this target market. Businesses that tap into this demographic will be sure to find plenty of new consumers eager to purchase animal-friendly products. Being vegetarian and vegan are now lifestyle choices that are widely accepted and enabled.