FatBurger Debuts Two New Vegan Milkshake Flavors in California
Grace Mahas — October 17, 2019 — Eco
References: fatburgercanada & vegnews
FatBurger, a California-based global quick-serve restaurant chain, debuted two new vegan milkshake flavors across 12 locations in Southern California -- the Vegan Vanilla Milkshake and the Vegan Strawberry Milkshake. These plant-based milkshakes are made using 'Craig's Vegan Ice Cream and are complimented with a non-dairy whipped cream.
“Our existing vegan items have performed incredibly well with not only vegans but existing Fatburger customers who are looking to try something new. We have no doubt our new Craig’s Vegan Ice Cream milkshake will follow the same trajectory,” Andy Wiederhorn, CEO of FatBurger parent company FAT Brands, said. FatBurger's other plant-based menu items include an Impossible Burger patty and vegan cheddar slices.
As more consumers seek to reduce their intake of animal products, we can expect further shifts towards plant-based foods from other quick-serve restaurants.
“Our existing vegan items have performed incredibly well with not only vegans but existing Fatburger customers who are looking to try something new. We have no doubt our new Craig’s Vegan Ice Cream milkshake will follow the same trajectory,” Andy Wiederhorn, CEO of FatBurger parent company FAT Brands, said. FatBurger's other plant-based menu items include an Impossible Burger patty and vegan cheddar slices.
As more consumers seek to reduce their intake of animal products, we can expect further shifts towards plant-based foods from other quick-serve restaurants.
Trend Themes
1. Plant-based Menu Expansion - Quick-serve restaurants can capitalize on the growing demand for plant-based foods by expanding their menu offerings to include more vegan options.
2. Dairy-free Milkshakes - The rise of non-dairy milkshakes presents an opportunity for food and beverage companies to create innovative, indulgent treats for those seeking plant-based alternatives to traditional milkshakes.
3. Partnerships with Vegan Brands - Establishments can form partnerships with vegan brands like Craig's Vegan Ice Cream to create unique products that appeal to both vegans and non-vegans alike.
Industry Implications
1. Quick-serve Restaurants - Quick-serve restaurants can leverage the trend of plant-based eating by incorporating more vegan options into their menus and attracting a wider customer base.
2. Food and Beverage - The dairy-free milkshake trend presents a disruptive innovation opportunity for food and beverage companies to develop and market innovative plant-based desserts that cater to the growing demand for vegan alternatives.
3. Vegan Food Brands - Vegan brands like Craig's Vegan Ice Cream can explore partnerships with restaurants and food establishments to expand their reach and offer their products to a larger audience.
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