One Brands' new 16-count Variety Pack pairs two dessert-forward protein bars: Maple Glazed Doughnut and Chocolate Chip Cookie Dough, with eight of each in the box. Each full-size 60 g bar contains about 20 g of protein, roughly 25 g of carbohydrates, a single gram of sugar and 220 calories, giving the format a yogurt-like macro balance akin to a protein snack.
The Costco pack retails for $22.89, which breaks down to $1.43 per bar, and the box combines both flavors rather than a single variety. A single-flavor 12-count from Hershey’s online store lists at $24.99, or about $2.08 per bar, so the variety pack adds four bars while lowering per-bar cost.
For shoppers, the pack delivers flavor variety and budget-friendly value while keeping a high-protein, low-sugar profile for between-meal fueling. The two-flavor mix acts as a curated, grab-and-go snack solution for consumers seeking dessert-inspired nutrition and convenience.
Image Credit: One Brand
What Makes This Trend Stand Out
- Dessert-forward Protein
- Indulgent flavor profiles paired with high-protein, low-sugar nutrition create room for snack brands to blur the line between functional fueling and treat-based consumption.
- Value Variety Packs
- Multi-flavor bulk formats can strengthen shopper perception of affordability while introducing curated discovery within routine replenishment purchases.
- Macro-balanced Snacking
- Protein bars with familiar calorie, carb, and sugar targets reflect growing demand for convenient snacks that fit everyday wellness habits without feeling restrictive.
Sectors Adopting This
- Protein Snacks
- Competitive differentiation in this category increasingly centers on combining dessert cues, strong macros, and accessible pricing in formats suited for daily use.
- Warehouse Retail
- Bulk club channels offer brands a platform to scale trial through larger pack counts, sharper unit economics, and bundled flavor assortments.
- Functional Foods
- The convergence of convenience, nutrition, and indulgence points to new whitespace for products that deliver wellness benefits through mainstream snack experiences.
