Wave Rider Kicks

The Vans Vault Surf Shaka Pack Makes Waves on Dry Land

Another year, another winter, and another season of me complaining about how I wish I was some place warmer. Some place I could surf, at least the Vans Vault Surf Shaka Pack is here to appease my longing.

Breaking out the Jim Phillips screaming hand graphic and employing it on a variety of different styles, the Vans Vault Surf Shaka Pack are almost as good as lounging after a day at the beach. Okay, they are not at all like that, but at least they look cool.

Surf-inspired Footwear
Opportunity to create innovative and stylish footwear designs inspired by surfing culture and graphics.
Outdoor Lifestyle Fashion
Opportunity to develop clothing and accessories that cater to individuals longing for warm weather and surfing experiences.
Graphic Print Collaboration
Opportunity to collaborate with artists and designers to create unique graphic prints for apparel and footwear.

Industries Being Reshaped

Footwear
Disruption opportunity for footwear brands to incorporate surf-inspired designs and graphics into their product lines.
Fashion
Disruption opportunity for the fashion industry to create outdoor lifestyle clothing and accessories that capture the essence of surfing culture.
Art and Design
Disruption opportunity for artists and designers to collaborate with fashion brands to create graphic prints inspired by surfing and beach culture.
SCORE
2.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 12%
Freshness 8%