West Coast Kicks

The Vans California Era Reissue is as Laid-Back as the State It's Named After

The Vans California Era Reissue is a welcome departure this season, offering a break from bright colors and high tops that are bound to be seen this summer.

Instead, the bad boys are a nice toned-down offering that will keep you looking cool. Made out of a rich leather, with a perforated motif, the Vans California Era Reissue comes in four different colorways that will have you jiving to a smooth beat all the way to the beach.

Toned-down Footwear
Brands can explore the trend of offering more subdued and minimalist footwear options to cater to consumers looking for a more laid-back style.
Perforated Design
Designers can take inspiration from the perforated motif of the Vans California Era Reissue and integrate this detail into their own products for added style and breathability.
Minimalist Colorways
Creating footwear in limited color palettes, like the four different colorways of the Vans California Era Reissue, can appeal to consumers who prefer a more understated and versatile look.

Industries Being Reshaped

Footwear
Footwear brands can explore new design elements and color schemes to meet the demand for more laid-back and versatile options.
Fashion
Fashion designers can incorporate perforated designs into various products, such as clothing and accessories, to add visual interest and breathability.
Retail
Retailers can offer a curated selection of toned-down and minimalist products, including footwear, to cater to consumers seeking a more relaxed and understated style.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 20%
Freshness 8%