The latest issue of Vanity Fair March 2010 is uncovering the hottest and brightest stars in young Hollywood this year. Shot by famed photographer Annie Leibovitz, the Victorian themed shoot features nine of the most talented and successful female artists in soft pastel colored ruffled gowns. Big names include Amanda Seyfried, Kristen Stewart and Evan Rachel Wood. All the ladies look stunning as the cover girls for the March issue of Vanity Fair.
Implications - Consumers are looking for products that offer a subtler aesthetic. Items that feature simplicity appeal to those who want to maintain a more classic appearance.
Why This Trend Is Growing
- Subtle Aesthetic
- Disruptive innovation opportunity: Develop products that offer a subtler aesthetic to cater to consumers who prefer simplicity and a classic appearance.
- Classic Photography
- Disruptive innovation opportunity: Explore the revival of Victorian-themed photography to attract a market interested in vintage aesthetics.
- Young Hollywood
- Disruptive innovation opportunity: Create entertainment platforms or content that focus on promoting and showcasing up-and-coming young Hollywood stars.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce a line of soft pastel-colored ruffled gowns inspired by the Victorian-themed shoot to capture the consumer demand for subtler aesthetics.
- Photography
- Disruptive innovation opportunity: Develop a specialized photography service that offers Victorian-themed shoots for clients who desire a vintage-inspired aesthetic.
- Entertainment
- Disruptive innovation opportunity: Establish a digital platform or streaming service dedicated to highlighting emerging young Hollywood talents, giving them exposure to a wider audience.
