The recently released lookbook for the Vanguard SS12 Collection for men and women depicts a youthful and stylish line of summer clothing. The Australian brand is known for designing clothes suitable for a variety of styles including skate, punk-grunge, rocker and surf, and this collection features a little of everything.
No matter what its style classification, the Vanguard SS12 Collection was definitely designed for those lazy summer days spent lounging around with friends at a cabin or on a beach. From the Hawaiian prints to the peculiar graphics used on t-shirts and tanks, this Australian collection is perfectly suited for those relaxed and carefree moments when the weather is warm. The lookbook indicates exactly how the pieces from the Vanguard SS12 Collection should be worn.
What's Driving This Trend
- Youthful Style
- Disruptive innovation opportunity: Create a line of clothing that combines youthful style with comfort for the perfect summer look.
- Versatile Design
- Disruptive innovation opportunity: Develop a clothing collection that can easily transition between different styles and occasions.
- Graphic Prints
- Disruptive innovation opportunity: Introduce a range of graphic prints on clothing that adds a unique and bold aesthetic.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Explore new ways to create fashionable and comfortable clothing for the summer season.
- Retail
- Disruptive innovation opportunity: Experiment with innovative retail concepts and experiences to market and sell versatile clothing collections.
- Textiles
- Disruptive innovation opportunity: Develop new printing techniques and materials to create eye-catching graphic prints on clothing.
