Fusion Streetwear Fashion

The Vanguard AW11 Collection is All About the 'Born Ruffian'

The Vanguard AW11 collection seems to take bits and parts from different sub-cultures, creating a relaxed line of basic streetwear.

Targeting surfers, skaters, rockers, hip-hop enthusiasts and more, the Vanguard AW11 collection is appropriately named 'Born Ruffian.' With tees, tanks, knits and other staple items, the line also serves up a plethora of graphics and patterns. Check out the collection for yourselves in the featured gallery.

Streetwear Fashion
Opportunity for brands to incorporate elements from different sub-cultures and create a unique and relaxed line of clothing.
Sub-culture Influenced Fashion
Opportunity to target specific sub-cultures such as surfers, skaters, rockers, and hip-hop enthusiasts with clothing collections that reflect their style and interests.
Graphic and Patterned Clothing
Opportunity to design and offer clothing with a variety of graphics and patterns, appealing to consumers who want to make a bold fashion statement.

Sectors Adopting This

Fashion
Fashion brands can explore new ways to create streetwear collections that cater to various sub-cultures and incorporate unique graphics and patterns.
Sportswear
Sportswear brands can tap into the streetwear fashion trend by creating clothing lines that blend functionality with sub-culture influences and graphic designs.
Youth Culture
Youth-focused brands can leverage the sub-cultural influences in the Vanguard AW11 collection to create clothing lines that resonate with the target audience and reflect their individuality.
SCORE
5.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 79%
Freshness 8%