Those of you who think tractors don't need a concept version, take a look at the video. You can't tell if it's a super-car, space-craft, or medical device. It's the Uber-tractor. Valtra is a tractor maker in Finland. It's hard not to like the tractor just because IT'S A TRACTOR. Of course, the clothing and watch are soon to follow - NOT.
Implications - Through rethinking designs that have remained the same for extended periods of time, there exists a unique opportunity for businesses to reinvent their products. Products that differ ever-so-slightly from tradition are extremely favorable in the eyes of consumers, who appreciate old-school items but are looking for an aesthetic overhaul in the modern-day society.