The looks featured throughout the V Magazine June 2014 editorial are as minimalist as they are quirky. Although those two qualities would seem to cancel each other, they instead work together to create eye-catching outfits that really bring out the personality in actress Ella Purnell.
Titled 'Ella Purnell is Maleficent,' the V Magazine June 2014 editorial references her latest film appearance as the teen version of the Disney live-action adaptation. Shot in studio against both a hot pink and dark grey backdrop by photographer Ben Weller, the photoshoot showcases a slew of youthfully dark looks that a modern day Maleficent may have worn. Styled by fashion editor Celestine Cooney, Purnell says in the accompanying interview, "“I want to be a part of a movie that changes people’s conceptual framework and suddenly you see things in a different way."
What's Driving This Trend
- Minimalist Fashion
- The trend towards minimalist fashion presents opportunities for designers to explore creative ways of achieving simple yet striking looks that showcase personality instead of excess.
- Youthful Dark Aesthetic
- The youthful dark aesthetic showcased in this editorial presents an opportunity for fashion companies to tap into the growing market of young consumers looking for edgier, alternative styles.
- Celebrity-inspired Fashion
- The use of a celebrity to showcase fashion provides an opportunity for designers and marketers to leverage the existing popularity of the celebrity to promote their brand or product in a relatable way.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity to experiment with the minimalist trend and develop bold and unconventional designs that cater to the tastes of young consumers.
- Film and Entertainment
- The film and entertainment industry can explore the impact of their productions on fashion trends and collaborate with designers to produce pieces that are inspired by popular films and characters.
- Advertising and Marketing
- The use of celebrities as fashion ambassadors provides an opportunity for marketers to target specific demographics by tapping into the celebrities' unique personalities and fan-base.
