Eastpak and White Mountaineering Join on a Functional Capsule
References: whitemountaineering & highsnobiety
White Mountaineering joins forces with Eastpak to create a collaborative capsule for the Spring/Summer 2019 season. The joint collection is comprised of a selection of bags, ranging from backpacks to side bags, and carry-ons as well. The main design concept ensures that all of the offerings are adorned with a plethora of pockets to maximize the overall functionality.
The aesthetics take on a utilitarian approach, featuring bright accents using 3M materials and Eastpak's iconic canvas material for durability. Every bag comes in two colorway selections -- one of which is monochromatic and the other option is a blend of navy blue, orange, and gray. The collection currently has a Japan-only launch date of January 19th in Tokyo and online on January 26th with plans set to launch internationally.
The aesthetics take on a utilitarian approach, featuring bright accents using 3M materials and Eastpak's iconic canvas material for durability. Every bag comes in two colorway selections -- one of which is monochromatic and the other option is a blend of navy blue, orange, and gray. The collection currently has a Japan-only launch date of January 19th in Tokyo and online on January 26th with plans set to launch internationally.
Trend Themes
1. Collaborative Utilitarian Bags - The trend of collaborative utilitarian bags is disrupting the fashion industry, offering functional and aesthetically pleasing options for consumers.
2. Maximizing Functionality - The trend of maximizing functionality in bags is creating opportunities for innovative design concepts and materials.
3. Japan-only Launches - The trend of Japan-only launches is disrupting the global fashion market, creating exclusivity and demand.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of collaborative utilitarian bags to cater to the growing demand for functional and stylish accessories.
2. Design - The design industry can explore the trend of maximizing functionality in bags to create innovative and user-friendly products.
3. Retail - The retail industry can capitalize on the trend of Japan-only launches by creating limited edition collections and exclusive collaborations to drive sales and market expansion.
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