We are all facing the challenge of communities 2.0, and as fast as it's growing up there are also parallel uses of those comunities. Almost since MySpace was with it's first step there were profiles made to promote movies, fast-food chains and a long list of various items. Well we can't blame them, it's a great way for marketers and the main, very cheap -free- . Now there's another trend which is creating communities for certain industries.
Why creating a MySpace and wait for others to find you? That's what they thought at IQONS, and so they created a Site for the Fashion Industry, so that new designers can show to the whole world why they should be the next Armani or Prada. There's another example alike in STUART, to connect Art collectors with artists. Well... it seems we have a new branch in the Community 2.0 tree, right? Let's see who will be the next.
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