British Company is Upcycling Fire Hoses for a Fashionable Effect
Robyn Currie — October 3, 2009 — Eco
Recycling is for jerks, the cool kids are all upcycling now, taking a downtrodden and lowly product and making it into something bright, shiny and new. U.K.-based Elvis & Kresse Organisation creates all sorts of good things by upcycling fire hoses.
Purses, belts, and other good are created from reclaimed and upcycled fire hoses, thereby saving the environment and maintaining an uber-cool look that no one else will have.
Implications - The eco-friendly movement has caused a shift within the fashion world. Fashionistas are looking for products that follow under the eco-chic category. By creating a fashion line that is eco-chic, companies can look towards capitalizing on this eco-conscious yet fashionable market.
Purses, belts, and other good are created from reclaimed and upcycled fire hoses, thereby saving the environment and maintaining an uber-cool look that no one else will have.
Implications - The eco-friendly movement has caused a shift within the fashion world. Fashionistas are looking for products that follow under the eco-chic category. By creating a fashion line that is eco-chic, companies can look towards capitalizing on this eco-conscious yet fashionable market.
Trend Themes
1. Eco-chic Fashion - Creating fashion lines that are eco-conscious yet fashionable.
2. Upcycling - Transforming downtrodden products into new, desirable items.
3. Sustainable Accessories - Creating fashion accessories using reclaimed materials to reduce waste and save the environment.
Industry Implications
1. Fashion Industry - Potential for making eco-conscious yet fashionable clothing and accessories.
2. Sustainability Industry - Opportunity to create new uses for reclaimed materials and reduce waste.
3. Upcycling Industry - Capitalizing on the trend of transforming discarded items into new, desirable products.
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