Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,790 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,075 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,075 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,790 cutting edge ideas.

Upcycled Feedstock Solutions

Mura Technology is Working with Neste on Upcycling Plastic Waste

— March 13, 2024 — Eco
Neste and Mura Technology have signed a noteworthy offtake agreement, setting the stage for the transformation of plastic waste into a valuable upcycled feedstock for new plastic production. This collaboration is not just a leap forward in recycling technology but also a large step towards a circular plastic economy. Mura Technology’s innovative HydroPRS (Hydrothermal Plastic Recycling Solution) process is at the heart of this venture. Utilizing supercritical water to break down a wide array of plastic wastes, including those previously deemed unrecyclable, the HydroPRS technology is capable of processing mixed and contaminated plastics, such as food packaging materials, into high-quality hydrocarbons.

With Neste’s commitment to convert the ISCC PLUS accredited products from Mura's England facility into feedstock, the alliance is a testament to both companies’ dedication to environmental stewardship and innovation. The European Commission’s Joint Research Centre has lauded Mura’s HydroPRS as a best-in-class technology, with a carbon footprint approximately 50% lower than competing pyrolysis technologies.

Image Credit: Shutterstock
Trend Themes
1. Circular-plastic Economy Transformation - Transforming plastic waste into a valuable upcycled feedstock for new plastic production is at the core of advancing a circular-plastic economy.
2. Hydrothermal Plastic Recycling Innovation - Mura Technology's HydroPRS process breaks down a wide array of plastic wastes, including previously unrecyclable ones, using supercritical water technology.
3. Sustainable Feedstock Solutions - The collaboration between Neste and Mura Technology showcases a significant leap towards sustainable feedstock solutions by processing mixed and contaminated plastics into high-quality hydrocarbons.
Industry Implications
1. Plastic Recycling - Innovative technologies like HydroPRS revolutionize the plastic recycling industry by enabling the processing of mixed and contaminated plastics into valuable feedstock.
2. Environmental Technology - The HydroPRS process presents disruptive opportunities in the environmental technology sector by offering a sustainable solution to convert plastic waste into high-quality hydrocarbons.
3. Sustainable Manufacturing - The collaboration between Neste and Mura Technology drives advancements in sustainable manufacturing by transforming plastic waste into feedstock for new plastic production.
6.7
Score
Popularity
Activity
Freshness