Unreal Deli, a food company specializing in plant-based deli meats, has announced the launch of its new combination pack, which will be distributed at 40 Costco locations in Southern California and Hawaii. The newly created pack contains vegan roast turkey, corn beef, and steak deli slices.
The brand's expansion into Costco is representative of its broader push to begin selling in major American retail chains. In addition, the company believes that Costco makes an ideal distribution partner considering its members tendency to bulk purchase goods.
“It’s now going to be easier than ever to stay stocked up on delicious and nutritious deli slices to satisfy those Reuben, Cheesesteak, and Turkey Club cravings with our biggest and most Unreal Costco-sized combo pack,” said Jenny Goldfarb, founder of Unreal Deli.
Image Credit: Unreal Deli
Key Themes Behind This Trend
- Plant-based Deli Meats
- Companies can develop innovative plant-based deli meat options to capture the growing demand for healthy and sustainable food alternatives.
- Bulk Purchasing
- Retailers can explore bulk purchasing options to cater to consumers looking for cost-effective and convenient ways to stock up on food items.
- Distribution Partnership
- Food companies can partner with major retail chains like Costco to expand their distribution network and reach a wider audience.
Where This Applies
- Food Retail
- Food retailers can offer a wider selection of plant-based deli meats to cater to the growing demand for healthy and sustainable food options.
- Food Manufacturing
- Food manufacturers can innovate and invest in the development of new plant-based deli meat products to meet the changing consumer preferences and behavior.
- Logistics and Distribution
- Logistics and distribution companies can partner with food manufacturers and retailers to provide cost-effective and efficient transport and distribution solutions.
