The 'Unpaid Intern' is Julius Ingemann Breitenstein's answer to the incredibly frustrating back-and-forth process between professional designers and their clients. In what design pros term the "ideation stage," designers bring their initial concept and clients give feedback. However, clients without design backgrounds might ask for a "sleeker look" or something with "more pop;" vague, subjective terms that force designers to spend time on concept tweaks that might be totally off base. Though still in development, Unpaid Intern hopes to eliminate much of this busywork by creating infinite variations on whichever initial design it takes as input.
Unpaid Intern's name comes from its ability to eliminate design work that would otherwise be relegated to eager students. It works through the use of "genetic algorithms" that help guide teams along "desire paths" when collaborating on a concept. Unpaid Intern is not meant to deliver finished products, but rather to help give designers an idea of what's in their clients' heads.
What's Driving This Trend
- Automated Design Generation
- Unpaid Intern's use of genetic algorithms to create infinite design variations streamlines the design process and eliminates time-consuming concept tweaks.
- Client-centric Design Tools
- Unpaid Intern gives designers insight into their clients' preferences, allowing for more collaborative and efficient design iterations.
- Objective Design Feedback
- Unpaid Intern helps bridge the communication gap between designers and clients by eliminating vague, subjective terms and providing clear design variations.
Who This Affects Most
- Graphic Design
- Unpaid Intern's automated design generation can greatly benefit the graphic design industry, reducing time spent on revisions and allowing for more creative exploration.
- Advertising and Marketing
- Unpaid Intern's client-centric design tools can revolutionize the advertising and marketing industry by improving the efficiency and accuracy of design iterations for clients.
- Product Design
- Unpaid Intern's objective design feedback can disrupt the product design industry by providing designers with valuable insights into their clients' preferences, leading to more successful product designs.
