Jordan Brand continues to work alongside basketball star Luka Doncic and expand its range with the latest University Red colorway that details the Luka 1 sneaker model. It has a bright red base foundation and is detailed with hints of metallic gold throughout for a touch of contrast.
It has a low-cut silhouette this time around and is made from the brand's new IsoPlate system. It rests on top of the full-length Formula23 foam unit in order to provide support and more response around the midsole sections. The material that is used allows the shoe to feel lightweight with the Flightwire frame cables added to the lateral side of the shoe for more structure and breathability.
Image Credit: Nike
Why This Trend Is Growing
- Low-cut Basketball Sneakers
- Opportunity for creating more lightweight and responsive low-cut basketball sneakers using new materials and support systems.
- University Red Colorway
- Opportunity for expanding color options and collaborations in the basketball sneaker market.
- Isoplate System
- Opportunity for utilizing new support and cushioning systems to enhance performance in athletic footwear.
Industries Being Reshaped
- Athletic Footwear
- Innovation opportunities for developing new materials and support systems to create high-performance athletic footwear.
- Sportswear
- Opportunities for collaborations and new colorways in the sportswear industry.
- Basketball Equipment
- Opportunities for innovation and new product development in the basketball equipment industry, specifically in the basketball sneaker market.
