Streetwear imprint Anti Social Social Club works in collaboration with the United States Postal Service on a collection as a comical approach to make fun of itself. The brand is often recognized for its shipping delays and it plays along with the new partnership. The apparel designs are inspired by the United States Postal Service uniforms.
The range is made up of a work jacket, pullover hoodies, graphic tees, hats, and a work shirt. The brand continues by launching another collection with DHL, another delivery service. There are also some accessory silhouettes in the form of bags with adjustable straps for functionality. The color palette is predominantly black with bright contrasting colors at the details and branding.
Image Credit: Instagram @antisocialsocialclub
What's Driving This Trend
- Satirical Streetwear Collections
- Comical parodies and jokes about recognizable brand shortcomings can create buzz and draw attention to new apparel designs.
- Collaboration Collections
- Partnerships with recognizable and established brands or services can build hype for new apparel collections.
- Uniform-inspired Designs
- Apparel designs inspired by traditional uniforms can create a unique and recognizable aesthetic for brands.
Who This Affects Most
- Streetwear
- Streetwear companies can use humor and parody to creatively market their products, and collaborating with established brands and services can help increase exposure.
- Delivery Services
- Delivery services have the opportunity to expand their brand recognition through collaborations with fashion companies, particularly streetwear brands.
- Fashion Accessories
- Accessory silhouettes such as bags can be key pieces to expanding a brand's product line and functionality.
