The United Colors of Benetton Fall 2010 campaign uses puppies as accessories to accompany its plethora of youthful looks.
Seemingly aimed at a younger customer, the campaign features various bright colors and styles. Josh Olins photographs the young bunch, which includes Corey Baptiste, Charlie France, Francisco Lachowski, Luis Borges, Abiah Hostvedt and Willy Cartier.
Styled by Clare Richardson, the United Colors of Benetton Fall 2010 campaign is certainly fun and fresh.
Implications - What a great way to spice up what would have ordinarily been an easily overlooked campaign! United Colors of Benetton is not typically recognized for its outlandish or eye-popping fashions, as it specializes in basics, but with funny and unconventional twists like this one, it's hard not to be excited by the clothes.
What's Driving This Trend
- Animal-themed Fashion
- The use of animals, such as puppies as fashionable accessories in a campaign/Collection.
- Colorful Style
- The use of bright colors in youthful, light-hearted campaigns/collections.
- Unconventional Advertising
- Non-typical advertise showcasing fun and fresh ideas that showcase the brand in a different light.
Who This Affects Most
- Fashion and Apparel
- Fashion companies can incorporate animal-themed accessories and bright colors in their collections that create a fun element for young customers.
- Pet Industry
- Pet companies can make animal accessories and products that align with the current ‘animal-themed fashion’ trend.
- Advertising
- Advertising companies can help fashion and apparel brands come up with fun & unconventional ways of advertising their products that interest young customers.
