Fashion label Madewell released its Vote Graphic Unisex Tee prior to the recent US election. The gender-neutral t-shirt boasts an oversized fit, is 100% cotton, made in the US and is machine-washable. Launched as part of the brand's Vote collection, the t-shirt boasts a boxy "vote" logo and illustrations of different people holding up each letter -- a representation of the many voices that go into electing government officials.
In addition to helping encourage voter turnout, Madewell is donating "40 percent of the purchase price of this U.S.-made tee from November 4, 2020, through January 1, 2021, to the American Civil Liberties Union and its mission to maintain and advance civil liberties, including the protection of the fundamental right to vote for all who are eligible."
What's Driving This Trend
- Charitable Fashion
- Opportunities for other fashion brands to incorporate social causes into their collections.
- Gender-neutral Fashion
- More retailers could create gender-neutral clothing to meet a growing demand for inclusivity.
- Social Awareness Clothing
- An increase in clothing that promotes social causes and raises money for charity.
Who This Affects Most
- Fashion Industry
- Other brands in the fashion industry can consider incorporating social causes into their collections and donating a portion of sales to charity.
- Nonprofit Industry
- Nonprofits could partner with fashion brands to sell items that raise money for their causes.
- Marketing Industry
- Marketers could explore new avenues for promoting social responsibility and charitable giving through fashion and consumerism.
