The Unionmade 2011 Spring/Summer lookbook shows off the fashion company's latest duds in an entirely untraditional manner. Instead of going the established route of organizing an editorial with a series of models and a photographer, the California retailer decided to team up with artist Richard Haines to illustrate friends of the company for the Unionmade 2011 Spring/Summer lookbook, with each of the outfits featured in the illustrations available for purchase through its website.
The 3-year old, San Francisco-based company has scored with this outside-the-box idea. Not only are the illustrations personable and detailed, the clothing and style have a distinctive feel and stand out. By photogarphing average, everyday friends of the company, the Unionmade 2011 Spring/Summer lookbook makes it easy for the viewer of the series to imagine themselves in the collection. Click througb our gallery to see highlights from the series and head over to official Unionmade Goods website to purchase some of these looks.