Aimé Leon Dore's Uniform Program is Inspired by Sportswear Design
References: aimeleondore & hypebeast
Aimé Leon Dore drops new pieces in preparation for the Fall/Winter 2019 season -- the latest 'Uniform Program' collection is full of cozy goods. The seasonal designs are inspired by sportswear looks as well as the streetwear imprint's recent work alongside Suicoke, which centered around the concept of comfort.
The Uniform Program features high-quality staple goods and less on plush fabrication. The capsule utilizes 17oz 100% cotton French Terry as well as a cotton waffle. It makes up apparel including the sets of sweatpants and sweaters and the thermals. The color palette is true to its traditional hues of gray, navy blue, black, green, orange, and red. The sweatpants and hoodies are adorned with the brand's logo through embroidered details in a cursive font and contrasting color. The beanie features a branded patch in green and yellow across a white base.
The Uniform Program features high-quality staple goods and less on plush fabrication. The capsule utilizes 17oz 100% cotton French Terry as well as a cotton waffle. It makes up apparel including the sets of sweatpants and sweaters and the thermals. The color palette is true to its traditional hues of gray, navy blue, black, green, orange, and red. The sweatpants and hoodies are adorned with the brand's logo through embroidered details in a cursive font and contrasting color. The beanie features a branded patch in green and yellow across a white base.
Trend Themes
1. Cozy Streetwear - Disruptive innovation opportunity: Create a new line of streetwear that focuses on comfort and coziness, with high-quality fabrics and unique design elements.
2. Sportswear-inspired Fashion - Disruptive innovation opportunity: Combine elements of sportswear and fashion to create a new line of apparel that caters to both comfort and style.
3. Branded Apparel - Disruptive innovation opportunity: Collaborate with well-known brands to create branded apparel that features unique design details and limited edition releases.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new ways to incorporate comfort and functionality into fashion, while still maintaining a sense of style.
2. Streetwear - Disruptive innovation opportunity: Develop new streetwear collections that focus on unique design elements, high-quality fabrics, and limited edition releases.
3. Apparel Manufacturing - Disruptive innovation opportunity: Innovate the manufacturing process of apparel to produce high-quality garments with unique design features more efficiently.
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