Japanese brand Uniform Experiment released its Fall/Winter 2012 look book, delivering on its promise to design unusual clothes that have universal appeal.
Combining standard designs like gray slacks and fitted blazers, with slight tweaks, Uniform Experiment creates a collection befit for the urban hipster, artist, college student or young professional. The pieces walk the line between new and old -- it is hard to tell whether some of the articles are off a boutique's counter or a vintage store's rack. The clothes look comfortable and relaxed, yet smart and genuine. Great choices for people who like to look like they don't care that much about fashion, even though it is quite obvious that they do.
Uniform Experiment was started in 2008. Since, they have been creating garments that provide both novelty and universality.
What's Driving This Trend
- Versatile Menswear
- Designing clothes that cater to a broad audience of urban hipsters, artists, students and professionals alike.
- Modernizing Classic Styles
- Creating updated versions of timeless clothing with unique twists and details.
- Disruptive Simplicity
- Introducing minimalist designs that look effortless yet smart and genuine.
Who This Affects Most
- Fashion
- Developing versatile and minimalist clothing lines that cater to a broad audience while still offering unique details.
- Retail
- Incorporating modern twists to classic styles by offering novelty pieces that possess universal appeal, suitable for different consumer groups.
- Textiles
- Creating unique fabrics and materials that can be used to produce versatile clothing lines with subtle yet intriguing details.
