Unif Ottico ‘The Past' Collection Features Transparent Frames

 - May 8, 2009   Updated: Mar 30 2011
References: unifclothing & highsnobette
These Unif Ottico sunglasses are a part of the 2009 'The Past' collection. With frames that are black, white and transparent, these Unif Ottico shades are the perfect way to ring in summer stylishly.

Click through the gallery to check out more images of these Unif Ottico sunglasses, and be sure to also see some more sweet summer shades below.

Implications - The biggest lesson from these Unif Ottico sunglasses to be learned is that it doesn't always take a drastic transformation of a product's capabilities in order to redefine its appeal. By simply making their sunglasses transparent, Unif Ottico demonstrates how businesses looking to attract new consumers (and re-entice old ones) need only find a creative way to stand out from the crowd. In this way even a product as old and as familiar as sunglasses can seem new and exciting year after year.