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Bling Under Your Skirt

Undercover Jewelry

— January 17, 2008 — Naughty
Brands such as Louis Vuitton, Boucheron, Dior Fine Jewelry, Graff, and Van Cleef & Arpels are taking the art of 'bling' to another level - an undercover one. It almost flies in the face of the definition of what bling is or what it stands for, as these delightful jewels will (for most people) remain a totally private affair.

From rings, to brooches, bracelets to tassels all of this jewelry-action will be going on under the cover of clothing. Accessories costing thousands of dollars will be 'on display' without attracting the attention of envious eyes. There is no limit to the array of jewelry that can be displayed and is sure to be a big hit with both men and women.

One of the many positives is that the undercover jewelry will not alert those with illegal intentions - though, in the event of a 'hold-up' they may get a lot more than they bargained for.
Trend Themes
1. Undercover Jewelry - Brands are creating high-end, expensive jewelry pieces that are meant to be worn hidden under clothing, opening up opportunities for the development of discreet and fashionable jewelry.
2. Invisible Fashion - Undercover jewelry is part of a larger trend towards hidden fashion, where details and accessories are concealed from view, creating opportunities for new and innovative fashion designs.
3. Discreet Glamour - Undercover jewelry provides a way for people to wear expensive and glamorous pieces without being in the public eye, creating an opportunity for businesses to create more subtle, yet luxurious jewelry options.
Industry Implications
1. Luxury Jewelry - High-end jewelry brands are leading the way in the development of undercover jewelry, but other luxury jewelry brands also have an opportunity to tap into this growing trend.
2. Fashion - As the trend towards hidden fashion continues, fashion brands can incorporate undercover jewelry into their designs, creating opportunities for new and innovative fashion creations.
3. Personal Security - Undercover jewelry can provide a discreet way for people to wear expensive pieces without attracting unwanted attention, creating opportunities for businesses to develop products for personal security purposes.
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