Simply put, the Style Edit: Undercover editorial is about the empowerment of women. The set wants to show that women of today can be more than their predecessors. The editorial challenges female stereotypes through power dressing; by mixing menswear-inspired, tailored blazers with peplum layers and mullet dresses with sporty day looks, the editorial becomes an androgyny-inspired shoot.
The creative minds behind this shoot thought of the models as a part of a team of crime detectives, similar to Nikita or Charlie’s Angels. They are representations of strong women: women who don’t let their job nor their gender tell them what they need to wear. With photography by Adrian Gonzales, styling by Maureen Manuel and Raymond Angat and production by Alvin Francisco, models Jessica Yang , Eriko Malabanan of Yeoh Models and Francis Ariosa of Cal Carries all shine to the best of their abilities in the Undercover shoot.
Key Themes Behind This Trend
- Power Dressing
- Opportunity to disrupt fashion industry by creating clothing that challenges gender stereotypes and empowers women.
- Androgyny-inspired Fashion
- Opportunity to disrupt fashion industry by creating clothing that blurs the lines between traditionally gendered fashion and empowers women to express themselves freely.
- Femme Fatale Aesthetic
- Opportunity to disrupt beauty industry by promoting edgy, powerful, and confident looks inspired by crime detectives and female protagonists.
Where This Applies
- Fashion
- Opportunity for fashion designers to create clothing that challenges gender stereotypes and empowers women to express themselves freely through fashion.
- Beauty
- Opportunity for beauty brands to promote edgy, powerful, and confident looks inspired by crime detectives and female protagonists.
- Photography and Production
- Opportunity for photographers and production teams to experiment with unconventional themes and showcase the power and potential of women through their work.
