Unbound Group has announced a new curated platform that spotlights ‘Partner Brands’ for its demographic of 55+ consumers. The website will feature footwear-focused brands like Hotter, Birkenstock, Boody, Geox, Hush Puppies, Muck Boots, Rohan, and Skechers, among its list of partners. The company has plans to expand to include offerings from its own ‘Unbound’ apparel range, in addition to further developing the functionality of the overall site.
Unbound stated that it plans to continue “explor[ing] additional partner brand opportunities in the coming months with several further partnerships at an advanced stage. Each potential partner brand is subject to a careful selection process using data-driven insights based on four key criteria: relevancy, desirability, specialism, and sustainability. Central to this process is the group's continued desire to meet its customer needs.”
Image Credit: Unbound Group
Why This Trend Is Growing
- Curated Multi-brand Platforms
- Opportunity to create more curated multi-brand platforms targeted at specific demographics, using data-driven insights to select partner brands.
- Partner Brand Selection Process
- Opportunity to develop a data-driven partner brand selection process based on relevancy, desirability, specialism, and sustainability criteria.
- Expansion Into Own Brand Offerings
- Opportunity to expand curated multi-brand platforms to include offerings from own brand range.
Industries Being Reshaped
- Fashion Retail
- Fashion retail businesses can develop curated multi-brand platforms that cater to specific demographics, using data-driven insights to select partner brands.
- E-commerce
- E-commerce platforms can develop partner brand selection process based on relevancy, desirability, specialism, and sustainability criteria.
- Consumer Goods
- Consumer goods companies can expand curated multi-brand platforms to include offerings from their own brand range.
