The Center of This Pint is Packed with Unbaked Brownie Batter
Katherine Pendrill — March 9, 2016 — Lifestyle
References: benjerry & refinery29
Ben & Jerry's recently introduced a new ice cream treat that contains a solid core of unbaked brownie batter. The decadent new treat is the latest addition to the 'Cores' line, which consists of premium ice cream packed around an edible core center.
The new Brownie Batter Core dessert consists of chocolate and vanilla ice cream mixed with chewy fudge brownies. For an extra special treat, the middle of the pint is packed with unbaked brownie batter. The brownie batter runs straight down the middle of the pint so consumers can enjoy the delicious treat as they unearth each layer of ice cream.
Not only does the new dessert indicate the expansion of the existing Cores line, but it also signals the return of the previously retired Brownie Batter ice cream flavor.
The new Brownie Batter Core dessert consists of chocolate and vanilla ice cream mixed with chewy fudge brownies. For an extra special treat, the middle of the pint is packed with unbaked brownie batter. The brownie batter runs straight down the middle of the pint so consumers can enjoy the delicious treat as they unearth each layer of ice cream.
Not only does the new dessert indicate the expansion of the existing Cores line, but it also signals the return of the previously retired Brownie Batter ice cream flavor.
Trend Themes
1. Edible Core Products - The trend of edible core products presents opportunities for innovative dessert creations that feature a delicious surprise at the center.
2. Decadent Ice Cream Flavors - The demand for indulgent ice cream flavors, such as brownie batter, opens up possibilities for companies to experiment with unique combinations and flavors.
3. Reviving Retired Flavors - Bringing back previously retired flavors, like Brownie Batter ice cream, taps into nostalgia and can attract loyal customers looking for a taste of the past.
Industry Implications
1. Ice Cream Brands - Ice cream brands can explore the edible core concept to create exciting products and differentiate themselves in the market.
2. Dessert Manufacturing - Dessert manufacturing companies can capitalize on the demand for indulgence by creating decadent ice cream flavors that feature unexpected elements like unbaked brownie batter.
3. Food and Beverage Retail - Food and beverage retailers can leverage the nostalgia trend by stocking limited edition ice cream flavors that bring back popular retired offerings, attracting customers seeking a taste of the past.
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