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Rugged Fisherman Runways

The Latest Umit Benan Collection Draws Inspiration from the Sea

— January 26, 2015 — Fashion
The Umit Benan Fall/Winter 2015 collection was unveiled during Paris Fashion Week and looked to sailors and fishermen for its style inspiration. The menswear collection featured an abundance of fashion-focused rain gear and heavy knits that were vintage in their aesthetic.

For a fun accent, models walked the runway with fishing rod and bucket props and sported sailor-themed embroidery details on their clothes. The Umit Benan Fall/Winter 2015 range was not only rugged and masculine but was also very versatile for the modern man.

This collection is a contemporary translation of the classic fisherman uniform. The menswear range features an abundance of practical pieces that are not only eye-catching but also suitable for cold weather days and conditions with rain or snow.
Trend Themes
1. Seafarer Fashion - The trend of incorporating seafaring inspiration in fashion lines presents opportunities for sustainable and eco-friendly materials, particularly for outerwear and rain gear.
2. Vintage Masculine Knitwear - The trend of incorporating vintage, masculine knitwear in collections presents opportunities for niche market targeting and customization options for personal style preferences.
3. Props in Runway Shows - The trend of incorporating unique props in runway shows presents opportunities for brand social media engagement and buzz-generating marketing campaigns.
Industry Implications
1. Fashion Industry - The incorporation of these trends in fashion lines provides new opportunities for innovative materials, customization, and branding strategies.
2. Textile Industry - With the demand for sustainable and eco-friendly materials on the rise, the textile industry has the opportunity to innovate and create new materials suitable for the rugged weather-conditions trend in fashion.
3. Marketing Industry - The trend of incorporating unique props in runway shows presents new opportunities for marketing professionals to create buzz-generating campaigns and social media strategies for fashion brands, thus expanding and engaging the target audience.
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