Footwear label Vans unveils the new UltraRange 3D sneaker range that highlights the importance of comfort through the incorporation of innovative construction. It is designed to combat outdoor environments and visually, to boast versatile elements. The new colorways highlight the neutral black and gum blend, structured to tackle winter weather conditions.
It sits atop a co-molded 'UltraCush Lite' midsole foundation and features three different layers of material to deliver dense components and support. At the bottom of the shoe is the label's signature waffle rubber for traction throughout any terrain. Notably, the UltraRange 3D also features a 'LixLiner' built within the construction throughout the uppers to ensure breathability. It is rounded out with an engineered radial heel for better stability.
What's Driving This Trend
- Innovative Construction
- Opportunity for disruptive innovation in the footwear industry by creating new construction techniques that prioritize comfort and support.
- Versatile Elements
- Opportunity for disruptive innovation in the fashion industry by developing multi-purpose clothing and accessories that can adapt to different environments.
- Breathable Materials
- Opportunity for disruptive innovation in the textile industry by inventing new breathable fabrics and materials for enhanced comfort in outdoor gear.
Who This Affects Most
- Footwear
- Opportunity for disruptive innovation in the footwear industry by introducing new technologies and materials to improve comfort and performance.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating versatile and adaptive clothing options for outdoor activities and adventures.
- Textile
- Opportunity for disruptive innovation in the textile industry by developing advanced breathable materials for outdoor apparel and gear.
