Vans has long been known for its classic skate shoe silhouette, the Old Skool, and now it's adapted the model to offer consumers more versatility with the release of the UltraRange EXO collection.
They're designed to provide long-lasting comfort and support, making for the ideal all-purpose sneaker. In addition, the UltraRange EXO boasts more traction on the soles, as well as a reinforced upper that makes it more durable. Despite the additions of the supportive UltraCush Lite midsole and the built-in EXO skeleton, the sneakers are breathable and maintain a lightweight feel. The breathability is further enhanced by the UltraCush tongue, which allows for more airflow.
The Vans UltraRange EXO is available from participating Vans retailers, and from the brand's web store.
Image Credit: Matthew Correia/Vans
Key Themes Behind This Trend
- Versatile Skate Shoes
- The success of Vans' UltraRange EXO highlights the trend towards versatile skate shoes that can be used as an all-purpose sneaker.
- Supportive Sneakers
- Consumers are increasingly seeking out sneakers like the UltraRange EXO that offer more comfort and support for extended wear.
- Durable Athletic Footwear
- The UltraRange EXO's reinforced upper and durable soles satisfy consumer demand for more durable athletic footwear options.
Where This Applies
- Athletic Footwear
- Companies in the athletic footwear industry can take advantage of the trend towards more versatile, supportive, and durable sneakers like the UltraRange EXO.
- Skateboarding Apparel
- Skateboarding apparel companies can benefit from developing products like the UltraRange EXO that provide increased support and performance benefits for skaters.
- E-commerce
- As more consumers seek out versatile and durable footwear options like the UltraRange EXO, companies in the e-commerce industry have the opportunity to capitalize on this trend by offering a variety of options for consumers to purchase online.
