Sportswear brand adidas introduces the new UltraBOOST S&L sneaker model as the latest addition to its Pride Pack this Spring/Summer 2020 season. The footwear celebrates pride and does so with a colorful palette as per usual, adorning the familiar model with six colors -- red, orange, yellow, green, blue, and purple.
The tones detail the six stripes over the black leather cage at the sneaker's midfoot area, all in a different hue. The lateral side features red, orange, and yellow, as a warmer look, whereas the medial side boasts cooler tones with purple, blue, and green. The six colors are also found on the lace tips and a themed detail accents the insole. Rounding out the model is text that reads "We are proud and unapologetic, and we encourage you to be the same. Love unites."
Image Credit: adidas
What Makes This Trend Stand Out
- Pride Fashion Footwear
- Opportunity for companies to create more inclusive products for the LGBTQ+ community and allies.
- Colorful Sneakers
- Colorful sneakers are a growing trend in the fashion industry, with a rising demand for unique yet comfortable footwear.
- Social Justice Branding
- Branding with social justice messaging and values to connect with younger consumers and drive impact.
Sectors Adopting This
- Sportswear
- Sportswear companies can create diverse and inclusive products with colorful designs for athletic and casual wear.
- Fashion
- Fashion brands can incorporate social justice messaging into their products to appeal to socially conscious younger consumers.
- Marketing and Advertising
- Marketing agencies can help brands create effective social justice messaging to communicate their values and connect with consumers.
