The UK's Palace Skateboards recently revealed that it would be releasing a series of garments that are intended for the winter.
To share this news, the brand posted a photo of a branded gray parka with a fur-trimmed hood on Instagram, along with a short caption that simply listed the name of the collection, 'Ultimo,' along with the brand name and the year. Currently, only one image of the upcoming collection has been shared by the brand, however it's likely that more will come before it officially drops.
By sharing snippets of its upcoming collection through Instagram, Palace Skateboards is able to reach the consumers who follow it online, enabling it to directly target Millennial and Generation Z demographics and generate excitement before the official release.
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