Hot on the heels of its new Pride collection, UGG has just unveiled its UGG x Eckhaus Latta SS20 collection. Characterized by a series of ’00s-inspired silhouettes, this collection is the ultimate throwback.
The new UGG x Eckhaus Latta SS20 lineup features eight new footwear styles, each of which was inspired by the early 2000s. Available in men's and women's styles, the new collection features platform mules, wood-soled sandals, sneakers, and leather boots. All the footwear is made from high-quality material in spring-ready colorways. Notably, the collection features the same edgy square toe shape used in a previous collaboration.
The new Eckhaus Latta x UGG’s SS20 collection is set to drop on May 28th, 2020, and can be purchased from the UGG website.
Image Credit: <i> UGG.</i>
What's Driving This Trend
- Throwback Fashion
- Opportunity for brands to tap into nostalgia and bring back popular fashion trends from previous decades.
- '00s-inspired Designs
- Opportunity for designers to draw inspiration from the early 2000s and incorporate elements into their collections for a retro yet modern aesthetic.
- Platform Shoes
- The resurgence of platform shoes presents an opportunity for shoe designers to experiment with unique shapes and styles.
Who This Affects Most
- Fashion and Apparel
- Brands can stay relevant by collaborating with designers to create retro-inspired collections that cater to nostalgic consumers.
- Footwear
- Shoe companies can capitalize on the popularity of platform shoes and experiment with different designs to stand out in a crowded market.
- Retail
- Retailers can maximize sales by carrying retro-inspired collections and targeting consumers who want to relive fashion trends from previous decades.
