Nike has revealed a new colorway for the UCLA Football-themed Air Jordan 1 Low OG PE sneakers. This is the latest iteration of the classic sneakers, as this is not the first time both entities have collaborated. The Jordan brand has also previously revealed an Air Jordan 1 Low OG PE in the University of North Carolina Football colorway to demonstrate support towards college sports.
This new colorway has a white midsole base. At the same time, UCLA's blue is colored on overlays, and quilted lining UCLA's gold is also colored on each side with a small Nike logo embroidered at the lateral toe's mudguard in golden color as well. Additionally, the Nike Air is placed on the tongue and the sockliner has the traditional UCLA Script Logo, which is both in golden color. The sneakers are unavailable to the public as they are exclusively for UCLA's football program.
Image Credit: UCLA Football, <a rel='nofollow' href='https://hypebeast.com/2023/3/air-jordan-1-low-og-ucla-football-pe-release-info'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/3/air-jordan-1-low-og-ucla-football-pe-release-info'>hypebeast</a>
Key Themes Behind This Trend
- College-themed Sneakers
- Disruptive innovation opportunity: Collaborate with different colleges and universities to create exclusive sneakers for their sports programs.
- Air Jordan 1 Low OG PE
- Disruptive innovation opportunity: Design and release sneakers exclusive to sports programs to create hype around the brand and increase sales.
- Quilted Lining Design
- Disruptive innovation opportunity: Experiment with different textures and designs for the lining of sneakers to create unique and eye-catching details.
Where This Applies
- Athletic Footwear
- Disruptive innovation opportunity: Partner with colleges and universities to create exclusive athletic footwear for sports programs to increase demand and sales.
- College Sports Programs
- Disruptive innovation opportunity: Create partnerships with athletic apparel brands to design and distribute exclusive merchandise for college sports programs.
- Fashion Retail
- Disruptive innovation opportunity: Collaborate with athletic apparel brands to design and release limited edition sneakers and apparel to create hype and demand for the brand.
