The new Ubi Sunt Fall/Winter 2012 collection was unveiled recently and showcases some pretty dark styles. The line of monochromatic formal, casual and outerwear features postmodern tailoring combined with more traditional and romantic details.
Draping elements, textured sweaters and both loose-fitting and more slender garments are mixed with other structured pieces to give this showing of seasonal wear a more avant-garde feel. Capes and high-collar button-ups also make reference to fashions from more classical time periods, making this offering from the designer a healthy blend of both the old and the new. The Ubi Sunt Fall/Winter 2012 collection will be available in select boutiques and luxury stores soon, but for those who can't wait for the collection to hit stores, enjoy this sneak peek fashion fix.
Why This Trend Is Growing
- Postmodern Tailoring
- Disruptive innovation opportunity: Developing new, hybrid methods of cutting, shaping, and constructing men's clothing to combine postmodern and traditional styles.
- Avant-garde Menswear
- Disruptive innovation opportunity: Exploring new ways to push the boundaries of men's fashion by creating edgy, unconventional pieces that incorporate both classic and modern elements.
- Romantic Minimalism
- Disruptive innovation opportunity: Creating new designs that showcase the beauty of simplicity and minimalism while also incorporating romantic elements to create a unique, understated style for men's clothing.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: introducing postmodern tailoring and romantic minimalism design ideas into men's ready-to-wear collections to change the current dominant fashion trends.
- Luxury Goods
- Disruptive innovation opportunity: Developing avant-garde menswear collections using luxury materials to make a fashion statement while catering to a niche market of high-end consumers seeking bold, unconventional pieces.
- Retail Industry
- Disruptive innovation opportunity: Innovating the retail model, delivering unique and personalized shopping experiences oriented towards attracting younger, affluent, fashion-conscious male consumers passionate for postmodern styles and romantic minimalism designs.
