Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,533 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,015 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,015 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,533 cutting edge ideas.

Collaboration Americana Hiking Boots

Clean the Sky - Positive Eco Trends & Breakthroughs

The UBB x Danner Boots are Outfitted with Gore-Tex Lining

— October 16, 2018 — Fashion
The UBB x Danner Boots are a new series of collaboration footwear options for men and women that are designed with classic Americana style and outdoor lifestyles in mind. The boots are crafted with full-grain bison leather uppers that feature contrasting colors to convey a sense of hipness and help them stand apart from the existing alternatives presently on the market. The boots are finished with a Gore-Tex lining on the interior and a Vibram Kletterlift sole to make them inherently comfortable for extended wear.

The UBB x Danner Boots are priced at $398 and speak to the increasing number of weekend warrior consumers who are taking to the great outdoors on their time off and who require stylish gear to stay prepared.
Trend Themes
1. Collaborative Footwear - A trend in which companies from different industries collaborate to create shoes that meet both fashion and lifestyle needs.
2. Outdoor Fashion - Moving away from traditional athletic wear, a trend toward high-performance, durable, and stylish apparel for outdoor activities, prompted by the growing popularity of outdoor fitness and environmentally-focused lifestyles.
3. Elevated Workwear - A trend towards stylish workwear that can double as fashion apparel, catering to both function and aesthetics, appealing to younger, fashion-focused consumers.
Industry Implications
1. Footwear - A market that can leverage innovation in material, design, and manufacturing to create footwear that satisfies both functional and fashion demands of consumers.
2. Fashion - A market with a focus on new, sustainable textiles, and style blending traditional and innovative elements. Collaborations between fashion houses and athletic brands provide inspirational examples.
3. Outdoor - An industry that offers innovative, sustainable, and stylish solutions for outdoor activities, such as hiking, camping, and mountaineering, focusing on eco-friendliness and social responsibility.
4.8
Score
Popularity
Activity
Freshness