IMG celebrity supermodel Bella Hadid was the subject of 'Private,' an editorial that was headed by New York artist Tyler Ford.
The editorial was done as a tribute to the 25th anniversary of Visionaire -- an iconic series captured by photographers Marcus Piggott and Mert Alas that focused its lens on women like Scarlett Johansson, Gisele Bündchen, Jennifer Lopez, Vivienne Westwood and many more. With Visionaire offering a glimpse into the private lives of its subjects, Private works to do the same.
Going along with the photos is a short video by Tyler Ford that shows the model go about her day without any human interaction. It begins with Bella Hadid waking up and stretching, focusing in on her natural features and following her through a lazy afternoon. It skimps over much of the day and ends with the model relaxing in the bathtub and lighting a cigarette by candlelight.
Key Themes Behind This Trend
- Private Supermodel Editorials
- Opportunity for artists and photographers to create intimate and private editorials that offer a glimpse into the lives of famous personalities.
- Celebrity Tribute Shoots
- Opportunity for celebrating iconic personalities through creative and visually-striking photoshoots, giving fans a glimpse into their lives.
- Personalized Video Campaigns
- Opportunity for brands to create video campaigns that showcase the intimate, personal and daily lives of celebrities or models for a unique touch.
Where This Applies
- Art & Photography
- Artists and photographers can find opportunities by offering unique intimate and private editorial campaigns to magazines, TV and social media campaigns.
- Fashion & Lifestyle
- Fashion, beauty and lifestyle brands can leverage celebrity tribute shoots for their promotional activities to attract a larger audience.
- Marketing & Advertising
- Brands can use the model's personal lives to build relatable video marketing campaigns, which can be leveraged in social media and other digital advertising platforms.
