You may not have heard of David Langam but I can promise you've seen his most viewed work, the Twitter bird logo. It is this same sense of playfulness that translates throughout his portfolio. This is no mean feat when he spends his time designing icons for Iconfactory as well as working on his personal projects.
He only graduated four years ago (eek), and has 2500 followers on Twitter.
Implications - Consumers today are often drawn to products through which they are able to experience positive or pleasurable feelings. Such emotions lead consumers to a particular business because of the sense of familiarity and approachability that has been created. Consumers will be likely to invest in products that make them feel comfortable and at ease.