Twitter-Based Ulysses Reading Introduces James Joyce to Social Media
Leslie Chen — June 19, 2011 — Social Media
References: mashable
Whether you've suffered through or enjoyed Ulysses, this Twitter-based Ulysses reading will interest you. The experiment took to the social media website for a reading of the classic novel over the course of a day.
Fans of the book volunteered to participate in the Twitter-based Ulysses reading, tweeting six times every 15 minutes. Instead of merely tweeting the whole book over again, the tweets are "a reimagining of the reading experience of this novel," says the project's creator Steve Cole. Lovers of the novel will definitely be itching for more of these modern recreations.
Although I'm not a big James Joyce fan, I can appreciate the integration of this classic novel with social media in keeping it alive in this modern day and age.
Fans of the book volunteered to participate in the Twitter-based Ulysses reading, tweeting six times every 15 minutes. Instead of merely tweeting the whole book over again, the tweets are "a reimagining of the reading experience of this novel," says the project's creator Steve Cole. Lovers of the novel will definitely be itching for more of these modern recreations.
Although I'm not a big James Joyce fan, I can appreciate the integration of this classic novel with social media in keeping it alive in this modern day and age.
Trend Themes
1. Social Media-based Readings - The Twitter-based Ulysses reading showcases the potential for integrating classic literature with social media, opening doors for similar projects.
2. Reimagined Reading Experiences - The project's approach to reimagining the reading experience of classic novels through Twitter can inspire innovative ways to engage readers.
3. Modern Recreations of Classics - The Twitter-based Ulysses reading highlights the opportunity for modern recreations of classic literature, attracting a new audience through social media.
Industry Implications
1. Publishing - Publishers can explore the integration of social media into the reading experience, offering readers new ways to interact with classic novels.
2. Technology - Technology companies can develop platforms and tools to facilitate social media-based readings, enhancing the accessibility and engagement of classic literature.
3. Digital Marketing - Digital marketers can leverage social media-based readings to create unique content strategies that capture the attention of book lovers and drive brand engagement.
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