Mussily Glamorous Fashion

The Twin Magazine 'Sitting Pretty' Editorial Stars a Grungy Bette Franke

The Twin Magazine 'Sitting Pretty' editorial combines geek chic and glam grunge for a look seemingly caught in the middle and yet entirely its own. The outfits, which are perfect for a lazy Sunday afternoon in specific and a casual summer season in general, don't in any way compromise the woman's femininity. Although there is a tomboyish charm to each look, they allow people to focus on the innate beauty of the wearer--nothing more and nothing less.

Shot by photographer Amy Troost, the Twin Magazine Sitting Pretty editorial appears in the spring-summer edition of UK-based publication. It stars model Better Franke. The Dutch beauty was styled by Joanna Schlenzka, who focused on a wardrobe of paisley prints, beat-up converse and tartan patterns. Hairstylist Charles McNair and makeup artist Pep Gay finished the looks.

Geek Chic and Glam Grunge
The combination of geek chic and glam grunge creates a unique and trendy fashion style that appeals to a wide audience.
Lazy Sunday Fashion
The outfits in this editorial offer a relaxed and casual fashion option, perfect for lazy Sunday afternoons and the summer season.
Tomboyish Charm
The tomboyish charm of the looks in this editorial presents a disruptive innovation opportunity to create fashion that balances masculinity and femininity.

Where This Applies

Fashion
The fashion industry can incorporate the trend of geek chic and glam grunge into their designs, appealing to consumers looking for a unique style.
Magazines
Magazines can explore the lazy Sunday fashion trend by featuring editorials and articles that showcase relaxed and casual outfit ideas for their readers.
Beauty
The beauty industry can capitalize on the tomboyish charm trend by creating makeup and hairstyling options that complement a more gender-neutral fashion aesthetic.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 30%
Freshness 8%