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Hilary Duff's Femme for DKNY Collection is Rocker-Chic

— May 17, 2009 — Marketing
Hilary Duff is confident in her newly established fashion venture with DKNY Jeans fittingly called 'Femme,' a new clothing line for twenty-somethings.

At a recent AIDS charity event, the young fashionista was very vocal about her new collection of rocker-chic fashions which consist primarily of skinny jeans and chic accessories.

This is not the first of Duff's fashion endorsements. Just a few years ago, Duff's line Stuff became ultra-popular with younger Hilary Duff fans.

Implications - Duff is absolutely right and her cost efficient collection is a testament to the power fo creativity in style to create outfits that are fashionable, put together and not too hard on the wallet.

Trend Themes

  1. Affordable Celebrity Fashion — There is an opportunity for a trend of affordable celebrity fashion lines that are accessible to young adults.
  2. Rocker-chic Clothing — There is a trend towards rocker-chic fashion that can be capitalized on by clothing companies.
  3. Celebrity Fashion Endorsements — There is a trend towards celebrities launching their own fashion lines or endorsing existing brands.

Industry Implications

  1. Fashion — The fashion industry could benefit from offering more affordable and accessible clothing lines with celebrity endorsements.
  2. Retail — Retail companies could benefit from stocking more rocker-chic clothing options to cater to this trend.
  3. Marketing — Marketing companies could benefit from working with celebrities to launch fashion lines or endorse existing brands.
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