Looking at the TV Record Minas ad campaign, it is easy to be tempted to flip the channel. In this case, however, you can't simply turn the channel to look at another campaign, and t hat is exactly what this print campaign wants. By focusing on fuzzy programming, it tells viewers to persevere until the channel gets a better reception -- until things get better.
Conceived by Belo Horizonte-based ad agency Feeling Comunicação, the TV Record Minas ad campaign was created for this year's World Environment Day. With the tag line "Don’t let the planet off air," it urges the public to be more responsible and to respect animals as much as they are trying to respect the environment now.