With Netflix offering every single episode of hits like Parks & Recreation, Mad Men, It's Always Sunny in Philadelphia and Community, it's pretty impossible not to try your hand at a TV marathon.
This comic strip from CollegeHumor describes the arduous task of suffering through endless hours of awesome television. The comic warns potential TV marathoners to load up on junk food, tweet often and brag to co-workers when finished. This is a painfully accurate description of how these TV marathons go down. They begin with excitement and end with bloating and reddened eyes.
The 'How to Have a Netflix Marathon' comic is a hilarious take on a cultural phenomenon that is happening more and more often. Without having to wait a full week to see the next episode of a favorite show, it's becoming more and more tempting to keep watching until you pass out.
What Makes This Trend Stand Out
- TV Marathoning
- As TV marathoning culture grows, there is an opportunity to innovate through streaming services, snack and energy drink companies.
- Binge-watching Humor
- As humor around binge-watching becomes more popular, there is an opportunity for marketing and advertising industries to tap into this trend and create more content that speaks to this phenomenon.
- Couch-potato Endemic
- As technology makes it easier to binge-watch TV shows from the comfort of our own homes, there is an opportunity for wellness and lifestyle industries to create initiatives encouraging people to get up and be more active.
Sectors Adopting This
- Streaming Services
- With the rise of binge-watching, streaming services can innovate and provide personalized recommendations, social viewing experiences, and interactive features to keep users engaged.
- Snack Food Industry
- With TV marathons being a common occurrence, snack food companies can innovate by offering healthier and more convenient snacking options for binge-watchers.
- Energy Drink Industry
- As binge-watching leads to longer TV sessions, energy drink companies can innovate by offering natural and healthier alternatives to help people stay awake and alert without compromising their health.
