Bumble Bee Seafoods created the Tuna Lovers' Advent Calendar as a fun way to share a dozen different tuna snacks in a festive, fish-shaped countdown. Within this first-of-its-kind advent calendar, fans of tuna will find unique varieties like wild-caught tuna seasoned with lemon, sesame and ginger, as well as the Sandwich In Seconds Tuna Salad.
Savory advent calendars have become popular with consumers who want to enjoy the season one delicious day at a time and brands are creating these unique festive countdowns to position their products as irresistible must-buys for the holiday season. "Tuna sales usually slump during the holiday season," revealed Jeremy Zavoral, Brand Marketing Director at Bumble Bee in a press release, "But we're trying to change that trend by showing how tuna makes a great snack meal before the main meal."
What's Driving This Trend
- Savory Advent Calendars
- Savory advent calendars have become popular with consumers who want to enjoy the season one delicious day at a time.
- Festive Countdowns
- Brands are creating unique festive countdowns to position their products as irresistible must-buys for the holiday season.
- Snack Meal Trend
- Bumble Bee Seafoods is trying to change the trend of slumping tuna sales during the holiday season by showcasing how tuna makes a great snack meal before the main meal.
Who This Affects Most
- Food and Beverage Industry
- Savory advent calendars and festive countdowns are gaining popularity, presenting opportunities for food and beverage companies to create unique and irresistible seasonal products.
- Marketing and Advertising Industry
- The rise of inventive advent calendars provides marketing and advertising professionals with opportunities to promote products in a fun and engaging way during the holiday season.
- Retail Industry
- Savory advent calendars and festive countdowns offer a new product category for the retail industry, providing retailers with the chance to attract customers looking for unique holiday gifts.
