TSPTR introduces a new collection in collaboration with Peanuts' Snoopy in continuation of its 70s Americana theme designs. The capsule features a selection of tees and sweaters with graphics that nod to the cartoon in a 70s design language in terms of the aesthetics.
Previously, the brand has worked with the cartoon to nod to the 60s and 70s all at once through headwear. This time, the brand focuses on the 70s in Los Angeles, specifically the West Coast to capture the blurry visuals that are seen throughout the city. Due to this, the label references surfers, musicians, beach goers, yacht clubs, and more. These elements are true to West Coast Los Angeles and detail sweaters and tees in a color palette featuring yellow, coral, orange, white, gray, and black.
Image Credit: Couverture and the Garbstore
Why This Trend Is Growing
- Retro Cartoon-inspired Fashion
- Fashion brands can continue to capitalize on retro cartoon themes from different eras by incorporating them into modern designs in a unique way.
- 70s-inspired Aesthetic
- Designers can look to the 70s for inspiration in color palettes, visual elements, and overall aesthetic to create a nostalgic vibe in their modern designs.
- Collaborations with Iconic Pop Culture Brands
- Collaborating with retro pop culture brands like Peanuts, can create unique opportunities for fashion brands to provide a rare iconic experience for their audiences.
Industries Being Reshaped
- Fashion & Apparel
- Fashion brands can continue to incorporate unique visual elements in order to bring unique experiences to customers through their clothes.
- Pop Culture
- Pop culture brands can create collaborations with fashion brands, effectively reinvigorating their content and offerings to new customer sets for nostalgiac experience.
- Marketing & Advertising
- Marketing and advertising firms can capitalize on the trend of 70s and retro aesthetic themes, by appealing to an experience-driven target demographic.
