Dystopian Crime Film-Inspired Fashion

UNDERCOVER's New Capsule Pays Tribute to a Clockwork Orange

Pieces in UNDERCOVER's Fall/Winter 2019 shape up to be a tribute to A Clockwork Orange. The dystopian crime film was released in the 1970s and is an adaptation of Anthony Burgess' novel, which goes by the same name.

The references to the cult-classic drama in UNDERCOVER's garments are quite obvious. The tribute to A Clockwork Orange extends to a "smooth button-up poplin coat [...] and a pair of cozy lounge pants." Both silhouettes are made to be slouchy and both depict a sizable graphic of the movie's protagonist — Alex DeLarge. To solidify the reference, the film's name is printed in small font across the chest of the jacket and on the back of the trousers.

Image Credit: SSENSE

Dystopian Crime Film-inspired Fashion
There is an opportunity for fashion brands to create collections inspired by dystopian crime films, appealing to fans of cult-classic movies.

Where This Applies

Fashion
The fashion industry can capitalize on the trend of incorporating references from cult-classic films into their designs, creating unique and nostalgic collections.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 68%
Freshness 9%