I was really taken with these Chooka Women’s Koi & Tattoo Rainboots. Their discovery set me off on a search that led to nine more awesome examples, which I've added to the gallery above.
Once the footwear of farmers, rainboots are now stocked and designed widely by labels from Prada to Dolce & Gabanna, with Marc Jacobs totally reinventing the style. Wellington Boots, as we call them in the UK, are also the unofficial footwear worn at outdoor UK festivals. Don't limit yourself to festivals though; what is there not to love about the white Burberry rain boots?
Rainboots make a lot of sense, but in general are as ugly as hell. Thankfully, this selection means you can stay dry and look cool at the same time.
Lets go singing in the rain...
Credits: Hot in Hollywood | Over stock | Polyvore,
What's Driving This Trend
- Designer Rain Boots
- Opportunity for disruptive innovation in the fashion industry by creating stylish and fashionable rain boots.
- Outdoor Festival Fashion
- Opportunity for disruptive innovation in the event industry by designing rain boots specifically for outdoor festivals.
- Reinvented Rain Boot Styles
- Opportunity for disruptive innovation in the footwear industry by reinventing the traditional rain boot with unique and trendy designs.
Who This Affects Most
- Fashion Industry
- Opportunity for disruptive innovation in the fashion industry by introducing stylish rain boots.
- Event Industry
- Opportunity for disruptive innovation in the event industry by incorporating fashionable rain boots into outdoor festival fashion trends.
- Footwear Industry
- Opportunity for disruptive innovation in the footwear industry by creating reinvented rain boot styles with innovative features and materials.
