Top trend keynote speaker Jeremy Gutsche explains the pattern of Convergence and one of the six key shortcuts to uncover opportunity featured in his New York Times bestselling business book, 'Better and Faster: The Proven Path to Unstoppable Ideas'.
To discover breakthrough ideas faster, Gutsche explains how innovators can harness the power of convergent trends. These include discovering innovative concepts by positioning multiple trends to work collectively alongside one another. Gutsche shares the engaging story of reinvention and redemption of organic grain bread brand Dave's Killer Bread to exemplify how aligning to several ideas--such as local, health-conscious and organic foods--strengthens one's chance of creating an outstanding service or product.
IDEAS FROM THE SPEAKER ON INNOVATION & IDEAS:
1. What other SERVICES could be combined with your offering?
2. What dream BRANDS or products could you work with?
Find out how to harness the potential of Convergence by checking out more of Gutsche's innovation keynote speeches HERE and picking up a copy of Better and Faster HERE.
Better and Faster: Convergence
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Innovating Better and Faster
Better and Faster: Acceleration
Better and Faster: Divergence
Better and Faster: Redirection